Privacy Policy

1. Introduction

Welcome to LTV Rocket Ltd (“LTV Rocket”, “we”, “us” or “our”). We provide an AI-powered predictive marketing platform and related services (collectively, our “Services”) to our business clients (“Clients”). This Privacy Policy explains how we collect, use, process and protect information in relation to our Services and our website.

Our commitment is to handle all data with transparency, responsibility and in compliance with applicable data protection laws, including:

• The UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018
• The Privacy and Electronic Communications Regulations (PECR)
• The EU General Data Protection Regulation (EU GDPR), where applicable

For the purposes of UK data protection law, LTV Rocket Ltd is the data controller of personal data described in this policy (except where we act as a data processor on behalf of our Clients, as set out below).

2. Information We Process at a Glance

This summary provides a quick overview of the data we process. Detailed explanations are provided in Section 3.

Client’s Customer Data (As Data Processor)

Purpose: To provide our core AI-powered Services to our Clients (acting as their Data Processor).

• Anonymised/pseudonymised transactional history
• Website/app behavioural signals
• CRM attributes

Note: We do not process sensitive personal data such as payment card numbers.

Client & Prospect Data (As Data Controller)

Purpose: To manage our business relationships, provide support and for marketing and sales purposes.

• Contact information (name, work email, phone)
• Company information
• Communication records

Website Visitor Data (As Data Controller)

Purpose: To analyse and improve our website performance and user experience.

• Aggregated analytics data
• Cookies and tracking technologies
• IP address (for general location)
• Device and browser information

3. Information We Process in Detail

3.1 Client’s Customer Data (As a Data Processor)

When our Clients use our Services, they provide us with access to their first-party data concerning their own customers. In this role, LTV Rocket acts as a Data Processor on behalf of our Clients, who are the Data Controllers. The data we process includes:

• Transactional Data: anonymised or pseudonymised order history, purchase values, product details and timestamps.
• Behavioural Data: website or app engagement signals, such as page views, clicks, add-to-cart events and session information.
• CRM/CDP Attributes: relevant customer segments or tags provided by our Clients.

Our contractual agreements with our Clients (including a Data Processing Agreement compliant with Article 28 of the UK GDPR) govern our processing of this data. We process this information to build predictive LTV models and provide our core advertising optimisation Services to that specific Client.

3.2 Client & Prospect Data (As a Data Controller)

• Contact Information: first and last name, work email address, phone number, company name and job title when you request a demo, contact us or sign up for our Services.
• Communication Data: records of our correspondence with you.

3.3 Website Visitor Data (As a Data Controller)

• Technical Information: IP address, browser type, device type, operating system.
• Usage Information: pages you visited, time spent on pages, links clicked and other actions you take on our site, collected via cookies and similar technologies.

4. How We Use Your Information

Service Delivery

To build predictive AI models, optimise ad bidding, provide analytics and reporting to our Clients and enhance our platform’s features and accuracy.

Communication

To respond to your enquiries, schedule demos, send service-related updates and provide customer support.

Marketing & Sales

To send you information about our Services, insights and events that we believe may interest you, where permitted by law. You may opt out at any time.

Security & Compliance

To protect our platform and users, prevent fraud and comply with legal obligations.

Lawful Bases (UK/EU GDPR)

We rely on the following lawful bases under the UK GDPR: performance of a contract, our legitimate interests (such as running and promoting our business and securing our platform), your consent (where required, e.g. for non-essential cookies and certain marketing) and compliance with legal obligations.

5. How We Share Information

We Do Not Sell Your Personal Information

LTV Rocket does not sell, rent or trade your personal information to third parties for monetary or other valuable consideration.

We may share information with trusted third-party service providers (subprocessors) who help us operate our business, such as:

• Cloud Infrastructure Providers: such as Amazon Web Services (AWS) or Google Cloud Platform (GCP) for secure data storage and computing.
• Business Analytics Tools: to analyse our website traffic and business performance.
• Communication Tools: for email and customer support.
• Security & Monitoring Services: to protect our platform and detect potential threats.

Legal Disclosure: we may also disclose information if required by law, such as in response to a court order or request from a regulator (including the UK Information Commissioner’s Office), or to protect our rights and property.

6. Data Security

We take the security of your data seriously. We implement robust technical and organisational measures designed to protect information from unauthorised access, use, alteration or disclosure.

• Encryption: TLS for data in transit, AES-256 for data at rest.
• Access Controls: strict authentication and authorisation protocols.
• Enterprise Infrastructure: leveraging world-class cloud security standards.

7. Data Retention

We retain information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Client Data: the retention period for our Clients’ Customer Data is governed by our contractual agreements with each Client and their specific business requirements.

8. Your Data Protection Rights

Under the UK GDPR and Data Protection Act 2018 (and the EU GDPR for individuals in the EEA), you have the following rights in relation to your personal data:

• Access: request a copy of the personal data we hold about you.
• Rectification: request that we correct any inaccurate or incomplete information.
• Erasure: request that we delete your personal data, in certain circumstances.
• Restriction: request that we restrict the processing of your personal data.
• Portability: request a transfer of your personal data in a structured, commonly used format.
• Object: object to processing based on our legitimate interests, including direct marketing.
• Withdraw Consent: withdraw your consent at any time where we rely on consent to process your data.
• Automated Decision-Making: not be subject to a decision based solely on automated processing that produces legal or similarly significant effects.

To exercise any of these rights, please contact us at hello@ltv-rocket.com. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk, or with your local supervisory authority in the EEA.

9. International Data Transfers

LTV Rocket is based in the United Kingdom. Some of our service providers may be located outside the UK or EEA, which means your information may be processed in countries other than your own.

Safeguards: where personal data is transferred outside the UK or EEA, we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses (SCCs), or transfers to countries covered by an adequacy decision.

10. Children's Privacy

Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children.

11. Cookies and Tracking Technologies

We use cookies and similar technologies on our website to analyse performance and provide a better user experience. Where required by PECR and the UK GDPR, we will obtain your consent before placing non-essential cookies on your device.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons.

Notification: we will notify you of any significant changes by posting the new policy on this page and updating the “Last Updated” date at the top.

13. Contact Us

If you have any questions, comments or concerns about this Privacy Policy or our data practices, please contact us.

Privacy Enquiries

Email: hello@ltv-rocket.com